primary roofing trends for 2024

Most Popular Roofing Trends 2024

Trends apply to so many things, including roofs. If you are making decisions to replace your roof and want to know what colors and types of roofing materials are popular in 2024, you will find it all here. Because Allied Roofing Solutions stays up-to-date with trends and options that are available, we can guide you as you make important choices for your home.



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If you are a person who likes to be aware of and participate in trends–whether it is clothes, paint colors, or asphalt shingles–this article is for you. There are trends in everything imaginable and, yes, there are trends in asphalt shingles and other roofing materials. So, if you want to be “on trend” and are planning on getting your roof replaced this year, 2024, read on.

We have found that trends can be a color(s) and aesthetics or a larger goal, such as energy efficiency, environmental friendliness, and weather resistance. You should consider many factors as you decide on the best type of roof for your home. The aesthetic qualities, the functional protection, and the costs should all be considered when replacing your roof.

At Allied Roofing Solutions, we stay up on the trends to accommodate our interested customers. We have a history of providing up-to-date and knowledgeable information about roof shingles to give our patrons a higher level of service. In this article, we cover the three primary roofing trends for 2024.

Trend #1: The Trending Color

Owens Corning 2024 Shingle Color of the Year: Williamsburg Gray

color of the year from Owens Corning is Williamsburg Gray

The 2024 asphalt shingle color of the year from Owens Corning is Williamsburg Gray. This color is naturally inspired by touches of river-washed rocks and granite cliffs. It is a modern look that uses slate grays, volcanic blacks, and earthy browns to produce a unique and timeless effect. You may like this color for a brown, white, or gray house. Even houses that are painted colors such as yellow or blue can look spectacular with Williamsburg Gray shingle.

Black Metal

Black metal roofs are also trending. These are perfect for someone who wants the benefits of metal combined with a look that is sleek and modern. The striking contrast of black or charcoal against a lighter exterior makes a bold statement.

Your roof is an integral component in the overall architectural design of your home. Unique roof shapes with intricate patterns made with unconventional materials are trending. These new shingles are eye-catching and aesthetically pleasing. This trend displays the potential for roofs to be artistic expressions that add value and character to buildings. You may want to look at the most popular roof types for New Jersey homes to see trends that are near your location.

Trend #2: Energy-Efficiency and Environmentally Friendly

Colors that Keep Your Home Cool

Colors that Keep Your Home Cool

Besides the number one color trend by Owens Corning, some other colors are popular for roofs. If you live in an area that gets hot for many months of the year, you may want to look at cooler, lighter colors. Lighter colors reflect sunlight and help you stay comfortable in the heat. Such colors as pastels, earth tones, or white shades can increase a building’s energy efficiency. According to the Department of Energy, a white roof can reflect up to 90 percent of the sun’s rays, while a pastel roof can reflect up to 60 percent of the sun’s light.

Eco-Friendly Roof Shingles

Eco-Friendly Roof Shingles

Having a focus on eco-friendliness or sustainability is a big roofing trend that is gaining more traction. An eco-friendly roof can be several things including green roofs (that were very trendy a few years ago) to roofs with solar panels or solar reflective shingles. Eco-friendly roofs may be made from recycled materials such as recycled asphalt shingles. You can expect to see increased demand for environmentally friendly roofing materials as the public continues to seek ways to decrease the size of their footprints.

Recycled and Upcycled Roofing Materials

Recycled and Upcycled Roofing Materials

Sustainability is at the top of many customers’ minds. This quality extends to the use of recycled and upcycled roofing materials, the ability to reduce waste, and the promotion of circular economy principles. Recycled shingles, reclaimed wood, and repurposed metal sheets are gaining popularity for their eco-friendly, sustainable attributes and their appeal.

Weather-Resistant Roofs

Trend #3: Weather-Resistant Roofs

Withstanding Severe Weather

Storms and severe weather continue to increase each year, it seems. In 2023, 23 separate natural disasters occurred across the country that caused $57 billion in property damage. As these types of weather events become more common, people will be looking for materials that can withstand prolonged exposure to winds, hail, and rain. Impact-resistant materials will be increasingly popular because of their ability to withstand damage from hail and wind which will save homeowners money.

Resilient Roofing Materials

People are looking for roofing materials that are resilient due to the extreme weather events that are occurring more frequently. Advances in synthetics have created lighter and more durable roofing materials than before. Impact-resistant shingles and metal roofing systems are engineered to withstand harsh weather conditions, providing homeowners with enhanced protection and durability.

Metal Roofs

Metal roofs are gaining popularity and will be a huge trend going forward. They have weather and impact resistance that people want. They are reflective and can provide the benefits of a cool roof. Additionally, they are made from recycled metal and are recycled at the end of their life, so they are renewable and sustainable, making them eco-friendly. And, metal roofing is available in a wide range of colors and styles.

Contact Allied Roofing Solutions Today

Are you ready to get your roof replaced and are seeking guidance as to the trends you may want to participate in? Call our knowledgeable team at Allied Roofing Solutions today. We have all the information you are looking for, so we can provide advice and consultation on all the available options. For honest and reliable guidance, call us. We serve New Jersey residents in Bergen County, Essex County, Hudson County, Middlesex County, Morris County, Passaic County, and Somerset County. Call us at   (201) 773-0633 or complete the free roof estimate contact form to schedule an appointment. Let us help you choose a beautiful new roof for your home!